This tanning bed lotion has a cooling bronzer which envelops your skin with rich bronze coloring. Vitamins A, C, E and Avocado Oil are agents responsible for creating dramatic long lasting color. Melanin production is increased and skin is prepared for UV exposure which ensures the optimal atmosphere for tanning. If you didn’t believe a sexy exotic tan this dark was possible before, you will become a believer now. Believe gives an unbeatable tanning experience while pampering skin all at once. Phytoage and Alpha Lipoic Acid prevent aging of the skin. Indoor tanning and UV rays are often responsible for damaging skin, creating dryness and wrinkles. These components focus primarily on preventing that negative effective from occurring. Skin will be flawless in appearance and soft to touch. White Birch Extract and Copper PCA are accountable for creating that spa experience. When you leave a spa or salon your skin has been treated and is usually firm, toned and at its best, this is exactly what these products do. They promise to rejuvenate skin to a youthful, firm state. Reduce wrinkles, fine lines and dryness to provide visible improvement. Aloe Vera and Oils are present to increase hydration in skin as skin can often be dried out by UV rays. The best feature of this popular item is the fact it has an odor reducer. This component focuses efforts on reducing or completely eliminating after tan odor. Some people cannot shower/rinse immediately after tanning for one reason or another and this is an essential characteristic to then have in your tanning lotion. Designer Skin Believe comes in a tear drop shaped plastic bottle. The exterior is simple and pleasant to look at. It is purple in color with a unique rainbow design. In the center of the bottle there is a circular design which has many colors implemented. Underneath "believe" is written in large bold font. The text is fading yellow, orange and red. "Dark Cooling Bronzer Anti-Aging and Firming Formula" is written in small baby blue coloring. "Designer Skin" is at the very bottom in faint yellow writing. The top is silver/grey, plastic and has ridges that assist in better gripping. The cap twists open and closed. Believe indoor tanning lotion has a pomegranate peach scent and comes in a 13.5 oz bottle. It generally retails for $54.00.