This product has ultra dark bronzer which increases melanin production to produce a deeper darker tan. Cooling agents are also used to prepare skin for UV exposure by refreshing and soothing it. Hemp Seed oil has fatty acids and vitamins such as vitamin E which moisturizes, softens, and tightens skin. Optiglow is another important ingredient in this formula. It is responsible for creating healthy, glowing skin that is youthful and full of life. This indoor tanning lotion is paraban-free and has a Tahitian mango scent. It will ensure skin is taken care of and the best color attainable is achieved. Designer Skin Believe in Me comes in a tear drop shaped plastic bottle. It has yellow, orange, blue, green, purple and white colors throughout. It has a unique retro design and has "Believe" in the center in script writing. "In me" follows afterwards in simple font. The text is written in white font and has a purple outline. The top screws on, is plastic and has ridges for better gripping. Believe in me is sold in a 13.5 oz bottle that retails for $54.00.