Supre Go To Black is a tanning lotion that came out in 2011. Two variations of this product exist, one being a "Black Incredible Tanning Concentrate" and the other being an "Incredible Bronzing Concentrate". They are generally the same product minus one small difference - the DHA Bronzing agent clearly implemented within the Go To Black bronzer lotion. Both items feature Tyrosine and Carrot Oil which help in achieving immediate color. These agents assist in activating melanin synthesis which is generally what enables us to get ultra dark results in minimal time. Argan Oil is responsible for keeping skin moisturized and healthy. It hydrates your body and provides luxurious, super silky, soft-to-the-touch smooth skin. Vitamins A, C & E play their role in these two indoor tanning lotions by protecting against negative aging effects UV rays can cause and increase a youthful, taut, wrinkle-free appearance. As mentioned earlier the main difference is the bronzing compound blended into one of these lotions. The bronzing blend consists of DHA bronzers as well as natural bronzers. These items work together to create a ridiculously dark tan that can continue to darken in color up to 12 hours after UV exposure. These compounds don't only unite to increase results as far as color goes but also allow tanners to sustain a streak-free and fade-free tan for up to 8 days. These items come in a very similar bottle that has a teardrop shape and is predominantly black in color. The container is plastic, and has a flower design in the center going vertically. The Incredible Tanning Concentrate has black on the right side and a purple-maroon color on the left side of the bottle. Slightly underneath "Incredible Dark Tanning Concentrate with Skin Nourishing Argan Oil" is written in small simple white font. Supre Incredible Bronzing Concentrate is black on the right side and grey on the left side of the exterior. Slightly lower "Incredible Dark Bronzing Concentrate with Skin Nourishing Argan Oil" is written in smaller simple white font. Immediately under the title "Several shades darker in just once use!" can be found on both tanning lotions in small simple white font. "SupreTan" is written at the bottom of the product in bold white font. The cap is gold, plastic and twists on and off. Both items have a Polynesian Palace scent and come in 12.0 oz bottles. Go To Black Incredible Bronzing Concentrate is considered a bronzer and retails for $60.00 while Go To Black Incredible Tanning Concentrate is considered an accelerator or maximizer and retails for $55.00.