Dark Innocence contains triple bronzers which allow for the ultimate darkest tan possible. These bronzers continue to give off color even after UV exposure and most bronzer tanning lotions should be kept on from 2-5 hours after tanning for maximum results. This lotion also consists of a product called BioTanning. BioTanning is used to enhance color and works side by side with the bronzers. These two products delay full color until later for an extravagantly dark reveal. Dark Innocence is a fragrance free indoor tanning lotion. This is great for those who have sensitive skin and problem breakouts. Since this tanning lotion is fragrance free some wonder how it maintains a fresh scent if you should wait a few hours before showering. Well, this special concoction of ingredients also includes TanFresh technology. This is a newly innovative blend of agents helps prevent any after tan odors, so you can stay smelling fresh! Dark Innocence has one last touch of something called Beauty Blend. This agent includes oils, hydrants, moisturizers, aloe and panthernol to keep your skin in smooth, firm, tip top shape! This last combination is very important as tanning takes a lot of your skins oils and hydrants out from the UV lamps. Swedish Beauty Dark Innocence comes in a upside-down plastic bottle where the top is on the bottom. The bottle stands on a silver screw on top and is purple. In the center of the tanning lotion "Dark" is written in fading pink to white bold font and underneath "innocence" is written in the same font with white lettering. In the background of the title is what seems to be flames or some sort of design that looks like flames or tribal print. The print is a pinkish- red color and it is located on the right side of the tanning bottle. Underneath the flames is a cloud of light purple smoke. Towards the bottom of the bottle the typical "Swedish Beauty" insignia is written in script-like yellow bold font. Dark Innocence is a wonderful bronzer for those moderate level tanners and is available in a 8.5 oz bottle which retails for $50.