Swedish Beauty Soy Dark comes in a bottle exactly alike in shape as the "Henna Sent" tanning lotion. It is a potion like shaped bottle which seems to be made of a durable thick glass material. (which is quite different from the usual plastic bottle container) The bottle has a silver neck and top that pops off. The bottle fades in color from yellow to purple from bottom up. In the center of the tanning lotion "soy" is written in bold bubbly white font. Underneath that "dark" is written in a smaller bold bubbly black font. Slightly above it and to the right side is a floral like design in a darker purple color. The bottles exterior is very pleasant to look at and is generally pretty girly but can be enjoyed by men too. Underneath the title, in small dark purple writing "Ultra Dark Tanning Intensifier with BioBronzer Technology" is written. This writing is a mildly difficult to see as it blends in with the already purple background of the bottle. Towards the bottom green half of the tanning lotion "BOTANICAL" is written in a grayish, thin, tall bold font. This indoor tanning lotion was first introduced in 2009 and has a rich glowing tan enhancer which stimulates tyrosine. Tyrosine is an agent in the body that helps increase me melanin production and gives off immediate color. Soy Dark also has H2Soy factors which is a powerhouse for hemp seed oil, honey and soy. All these above ingredients are important because they keep your skin healthy, young, moisturized and silky smooth. Soy Dark indoor tanning lotion gives off the ultimate darkest and richest color possible and also contains aloe, vitamin C and several antioxidants. This tanning lotion is Paraben free, 95% natural and smells like fresh morning dew. It is available in an 8.5 oz bottle which retails for $57.00.